Can Yelp, the restaurants review website, ever get rid off from fake reviewers? It is a question, which is killing the joy of its website owners since long. The business of a review website depends on the credibility towards consumers. Therefore, the website is fighting with the menace of fake reviews. In this way, it is important to consider that the restaurants and hotels chains are providing a kind of incentive in return of writing reviews. Though, it is alright with genuine consumers but sounds suspicious because incentives can create scope for paid reviews & sponsored reviews. It is needful to understand that the sponsored reviews mislead the new consumers. Moreover, the paid reviews do not carry useful information to pass on to the readers. Therefore, the site is working hard to deal with such reviewers. Here is what this site is doing to delete the fake reviews, scams, and complaints against any particular party.
Snooping of IP Addresses
Professional reviewers get nominal wages in return of writing paid reviews. Hence, they cannot afford multiple internet provider addresses to keep their reviews intact. Young reviewers, who come from Bangladesh, Pakistan, and newly emerging offshore markets take such projects and write reviews. Notably, writing a review does not require any subjective knowledge. Thus, young IT undergraduates take such projects from online market places like freelancer.com. Therefore, the website is observing the IP addresses of these reviewers.
Banning Restaurants
The site has started banning the listing of restaurants, which have suspicious ratings. By banning some renowned food joints, the site has regaining its credibility among customers. However, the volume of fake reviews is much higher than what the site is expecting. The reviewers are very professional in their jobs. They simply put all key terms & information to look a review like real.
So, this is how Yelp is dealing with the curse of fictional reviews.
Snooping of IP Addresses
Professional reviewers get nominal wages in return of writing paid reviews. Hence, they cannot afford multiple internet provider addresses to keep their reviews intact. Young reviewers, who come from Bangladesh, Pakistan, and newly emerging offshore markets take such projects and write reviews. Notably, writing a review does not require any subjective knowledge. Thus, young IT undergraduates take such projects from online market places like freelancer.com. Therefore, the website is observing the IP addresses of these reviewers.
Banning Restaurants
The site has started banning the listing of restaurants, which have suspicious ratings. By banning some renowned food joints, the site has regaining its credibility among customers. However, the volume of fake reviews is much higher than what the site is expecting. The reviewers are very professional in their jobs. They simply put all key terms & information to look a review like real.
So, this is how Yelp is dealing with the curse of fictional reviews.
